Maybelline New York executives hope the launch of Fit Me, a four-product face line, will change the way women shop for cosmetics in mass markets. The brand, which was already the leader in cosmetics for the four-week period ended Aug. 10, grew 15 percent to a 20.2 percent dollar share, according to sales data from SymphonyIRI Group. Now, with the launch of Fit Me, Maybelline New York is looking to build on its face business and lure the entry-level face-makeup wearer, as well as the m...